E-commerce built for modern conversion

21 Jan

SYCHOVA

Translating a fashion ethos into a responsive online store

From brand mood to a shoppable experience

SYCHOVA is a fashion brand inspired by nostalgia—pulling from the past to create a distinct, emotive identity. The challenge was to bring that feeling into a digital experience without sacrificing clarity, usability, or purchase flow.

Project Highlights

Challenge

Create an e-commerce experience that feels unmistakably SYCHOVA—rich in tone and identity—while still delivering the fundamentals of a high-performing store: responsive design, clear navigation, and a frictionless checkout.

Solution

A responsive e-commerce website designed to translate SYCHOVA’s nostalgic aesthetic into a structured, conversion-ready shopping journey—balancing brand expression with clean UI patterns and straightforward purchase flows.

Outcome

An engaging, brand-aligned online store that improved the customer experience, supported sales, and strengthened SYCHOVA’s identity through a consistent, shoppable digital presence.

What we did

Brand translation: turn nostalgia into a usable system

Defined a digital look and feel that honoured the brand’s nostalgic references without clutter
Built a UI approach that kept product content clear, readable, and premium

Shopping journey: reduce friction from browse to buy

Designed responsive page templates for product discovery, product detail, and checkout
Prioritised hierarchy, spacing, and interaction cues to improve confidence and speed

Build-ready delivery: design that ships cleanly

Produced full UI design for handover and implementation
Integrated a payment-ready checkout flow to support end-to-end purchasing

Partner engagement: enable multi-sector rollout

Produced product packaging for global partners and sector use-cases
Built sales support materials and partnership/pitch assets to support engagement across multiple sectors
Supported website development and digital asset creation to improve consistency across the D3O ecosystem
Implemented a centralised asset management approach to reduce drift and speed up delivery