Startup to global recognised go-to-market
QUANT
Building a unified brand system across digital and investor touch points
From early-stage clarity to market readiness
Quant was moving from startup phase into go-to-market. The priority wasn’t just “a new look”, but a brand that could scale globally, stay consistent across teams, and hold up in commercial and investor conversations.
The work focused on aligning strategy, story, and execution into one system—so every touchpoint reinforced the same message.
Project Highlights
Challenge
Quant needed to transition from an early-stage identity into a credible global brand, without fragmentation across product, marketing, and investor communications.
Solution
A unified brand strategy and design system that translated positioning into practical tools—web, UI components, and investor-ready assets—so the team could move faster without losing consistency.
Outcome
Stronger brand recognition, cleaner consistency across channels, and improved commercial credibility—supporting go-to-market activity and investor-facing communications.
What we did
Startup phase: establish the foundations
Clarified positioning and message hierarchy
Defined the narrative that works for both buyers and investors
Set principles to guide decisions as the brand scales
Go-to-market: turn strategy into launch-ready communication
Built a structured story for web and campaigns
Created a repeatable system for content and rollout
Ensured the experience signalled trust, clarity, and maturity
Scale: systemise delivery across touchpoints
Designed a component-led UI approach for speed and consistency
Created governance through a design system and library to reduce drift
Outputs
Website redesign
Comprehensive design system & UI library
Campaign and investor-facing assets
"We now have a worthy showcase with which to tell our story.”
CMO - Quant
Delivered while contracted as part of the internal team.
