Physical print to digital platform consistency

21 Jan

INSIGNIA

A complete brand overhaul, implemented across every touchpoint from cardmember collateral to web and portal

From physical prestige to digital consistency

.INSIGNIA sits at the intersection of premium payment cards and luxury lifestyle management, serving a membership model built around exclusivity.

This project started with the physical brand experience—printed collateral and production guidance for UHNWIs and cardmembers—then evolved into brand guidelines, and finally transitioned into digital platforms where members manage services and card activity.

Project Highlights

Challenge

The brand experience needed to feel consistent and premium across global touchpoints. At the same time, the website/portal experience had become unreliable and inconsistent creating friction in journeys that should feel effortless and high-trust.

Solution

A ground-up brand rebuild, then disciplined implementation across physical and digital so every touchpoint (print, guidelines, web, portal) followed one coherent system and elevated INSIGNIA’s global presence.

Outcome

A stronger, more unified global brand presence supported by premium print standards and a modern, responsive web/portal experience designed around usability and ongoing performance improvement.

What we did

Brand journey: start with physical, set the standard

Designed a suite of UHNW payment cards in collaboration with Visa translating the brand into a premium, tactile product through material-led design and production-ready specifications
Built cardmember-facing print collateral and a consistent physical brand experience
Established print guidance and production-ready rules to protect quality and consistency across suppliers
Created brand guidelines to scale across teams, regions, and touchpoints

Transition to digital: translate the brand into experience

Converted brand principles into a digital UI language (components, spacing, hierarchy, motion/interaction rules)
Aligned messaging and structure so benefits and services read clearly across key journeys.

Website + portal revamp: rebuild for responsiveness and performance

Redefined journeys, flows, and interactions to reduce friction
Introduced a more structured content architecture to support dynamic updates
Strengthened analytics and data collection to improve visibility and decision-making
Worked closely with a remote development team through build and launch