Digital brand enhancement at global scale

21 Jan

D3O

A cohesive system to support partner engagement and go-to-market across multiple sectors

From fragmented touch points to a unified brand experience

D3O partners with brands across sectors including motorcycle, sports, electronics, workwear, and defence—where product value needs to be understood quickly and communicated consistently.

The work focused on strengthening how D3O shows up across print and digital, and streamlining visual data so teams and partners could build clearer value cases—especially ahead of go-to-market for new products.

Project Highlights

Challenge

D3O needed to improve consistency and clarity across channels and markets—while making complex technology and performance benefits easier to communicate. A key gap was the ability to present evidence and performance data in a way that supported fast partner buy-in and stronger GTM narratives for new product launches.

Solution

Enhance the core identity and build a practical set of tools that support partner conversations and product launches—technology-led graphics, structured performance visuals, packaging, sales materials, and digital assets—backed by a centralised system for managing and deploying content.

Outcome

A stronger, more cohesive brand experience that improved market positioning, strengthened partner engagement, and made D3O’s product value—and proof—easier to communicate ahead of go-to-market across sectors and touchpoints.

What we did

Brand system: unify print and digital

Refined the brand identity across key touchpoints to improve consistency and recognition
Built a scalable visual approach that works across categories, regions, and partner requirements

Visual data + value case: make proof easier to sell

Streamlined performance and technology data into clear, repeatable visual formats (charts, diagrams, comparison narratives)
Built value-case templates to support partner decision-making ahead of go-to-market for new products
Created a consistent approach to “proof assets” so technical claims were easier to understand and reuse across teams

Technology storytelling: make innovation easier to understand

Developed technology-focused visual graphics to communicate D3O innovations clearly across applications (impact, vibration, shock)
Created asset frameworks that translate technical performance into simple, commercial narratives for partners

Partner engagement: enable multi-sector rollout

Produced product packaging for global partners and sector use-cases
Built sales support materials and partnership/pitch assets to support engagement across multiple sectors
Supported website development and digital asset creation to improve consistency across the D3O ecosystem
Implemented a centralised asset management approach to reduce drift and speed up delivery