Quant
Building the brand and communication system behind Quant.
The move from blockchain startup to global enterprise business.
We worked as part of Quant’s internal team to turn a complex technical proposition into a clearer enterprise story.
The work connected positioning, brand, website, product and go-to-market communications into one system built to support growth.
“We now have a worthy showcase with which to tell our story.”
CMO, Quant
$11M RAISED
Raised from private and corporate investors during Quant’s early growth stage in 2018.
Business Milestones
STARTUP - ENTERPRISE
Development of Quant’s brand and communications as the business moved into global enterprise markets.
Services
Strategy & Positioning · Website & Digital Experience · Design System & UI Library · Go-to-Market Communications · Investor & Partnership Materials
THE CHALLENGE
Making complex technology easier to understand.
Quant needed to communicate with enterprise buyers, financial institutions, partners, developers and investors.
The existing brand and communications had developed quickly during the startup stage. The next step was to create a more connected system across the website, product, campaigns and commercial materials.
The challenge was not to improve the design.
It was to organize the story, strengthen the proposition and create greater consistency across the business.
ABOUT THE PROJECT
Quant was developing technology designed to connect different networks, systems and blockchains.
As the business grew, its early-stage brand needed to evolve into a clearer and more credible enterprise proposition.
Industry: Enterprise Blockchain infrastructure
Services: Positioning · Brand systems · Website · UI system · Investor materials · Go-to-market communications
Engagement: Embedded strategic and creative partnership
THE STRATEGIC RESPONSE
One connected system across brand, product and go-to-market.
Brand and digital experience
We developed a more mature brand and website experience built around clearer storytelling, stronger hierarchy and greater enterprise credibility.
Product and UI system
We created reusable digital components that connected the product experience to the wider brand and gave teams a more consistent way to build.
Commercial communications
We developed campaign, partnership and investor-facing materials that translated the wider strategy into practical tools for growth.
The Outcome
A clearer enterprise story supported by a scalable communication system.
We clarified Quant’s value across enterprise, partner, developer and investor audiences, creating one connected system across brand, digital experience and go-to-market communications.
NETWORK
Developer ecosystem + community
Supported social awareness of Quant’s developer ecosystem through content and communications across social channels, helping promote the developer programs technical resources and wider community activity.
PRESENCE
Social media
Supported Quant’s social presence through ongoing creative content, campaign rollouts and developer-focused communications across and, helping build awareness of product updates, partnerships and ecosystem activity.
The Result
A clearer enterprise proposition, a stronger digital presence and a system built to scale.
The work brought Quant’s positioning, brand, website, product and commercial communications into one connected system.
This gave the business a clearer way to explain complex technology, greater consistency across every touchpoint and a stronger foundation for investor conversations, enterprise partnerships, product launches and continued growth.
Clearer proposition · Stronger enterprise credibility · Greater brand consistency · Faster content delivery · Scalable communication system
“We now have a worthy showcase with which to tell our story.”
CMO, Quant
Tell us what you’re building.
We’ll help you work out what needs to change, what to prioritize and how to move forward.