D3O
Making advanced protection technology easier to understand, present and sell.
Working as part of D3O’s internal team, we helped connect product performance, brand and commercial communications across multiple sectors, partners and customer touch points.
GLOBAL PARTNER MODEL
Technology and protective solutions developed for integration into products by partner brands worldwide.
6 CORE SECTORS
Motorcycle · Mountain Bike · Electronics · Sports · Workwear · Defence
Services
Brand Systems · Product Storytelling · Sales & Partner Communications · Packaging & Digital Assets · Asset Management · Website optimization
TECHNICAL ILLUSTRATION & GRAPHICS
Translated complex product technology, performance data and material science into clearer visual explanations for commercial and technical audiences.
PARTNERSHIP BRAND BOARDS
Developed visual boards that helped align D3O’s identity with partner brands across products, launches and commercial presentations.
THE CHALLENGE
Complex technology serving multiple sectors, products and audiences.
D3O had strong technology, recognised partner relationships and extensive technical proof.
The challenge was communicating that value consistently across sectors with very different products, audiences and commercial needs.
Technical information needed to remain accurate while becoming easier for customers, sales teams and partners to understand and use.
The work needed to make the product easier to explain, the brand easier to apply and every touchpoint feel more connected.
ABOUT THE PROJECT
Bringing greater clarity and consistency to a global protection technology brand.
D3O develops patented and proprietary materials and products designed to protect against impact, vibration and shock.
Its technology is used across motorcycle, mountain bike, electronics, sports, workwear and defence products through a global network of commercial partners.
Industry: Advanced materials and protective technology
Engagement: Embedded brand and communications support
THE STRATEGIC RESPONSE
Connecting technical information, product value and commercial communication.
Brand consistency
Refined key visual assets and applications to create greater consistency across sectors, products, partners and customer touchpoints.
Product storytelling
Created clearer graphics and communication materials to explain D3O’s technology, performance and product benefits visually.
Performance communication
Translated technical specifications and testing data into more accessible visuals that could support both commercial and technical audiences.
The Outcome
A clear product story supported with consistent commercial communication system.
We helped communicate the technology, performance and product value more clearly across sectors, partner materials and customer touch points.
The work connected technical information, brand and sales communications into a system that could support both everyday delivery and wider go-to-market activity.
Packaging and asset systems
Created packaging and digital assets while supporting a more centralised system for teams to find, manage and reuse approved materials.
Sales and partner materials
Developed sales assets, presentations and value-case templates to support partner conversations, product launches and go-to-market activity.
The Result
Complex technology made clearer across every touchpoint.
Teams had stronger tools to explain product performance, support partner conversations and bring new products to market.
A more organised approach to brand and asset management also improved consistency across print, packaging, digital content and commercial materials.
Clearer product value · Stronger brand consistency · Better sales tools · More effective partner communication · More organised asset delivery
Tell us what you’re building.
We’ll help you work out what needs to change, what to prioritize and how to move forward.